The firm routinely works with clients with an extensive social media presence and in highly regulated industries such as pharmaceuticals, medical devices, alcohol, healthcare, and arms and ammunition. The firm’s model of staying abreast with the most recent developments has resulted in clients receiving customized and strategic advice for creative advertising within the four corners of the law. The firm has advised clients and represented them before courts, tribunals and the Advertising Standards Council of India on issues of celebrity rights, influencer endorsements and advertising of brand extensions.
The firm advocates mediation and conciliation as a philosophy, encouraging clients to explore the same to arrive at amicable and effective resolution. Clients that have benefited from the firm’s strategies include industry giants in aviation, tech innovation, healthcare and e-commerce. The firm also represents government departments and angel investors in arbitration appeals before courts in Delhi.
The firm has argued cases before the Competition Commission of India and appellate forums, building a holistic strategy for clients from inception till the conclusion of a matter. The firm’s practice also builds on extensive experience in commercial law such as intellectual property and insolvency to provide comprehensive advice in areas of overlap. The firm has experience representing goods and services providers from varied industries such as paper, pharmaceuticals, medical devices, alcohol and alternative medicine manufacturers.
The firm advises clients on best practices to navigate international and domestic data privacy regulation. The firm has actively participated in consultations for the enactment of the Digital Personal Data Protection Act, 2023 and advises clients on the ever-evolving landscape of data privacy legislation in India. Since the firm frequently represents both brand owners and intermediaries who are data controllers in litigation matters, the firm draws on its expertise in achieving a workable balance between competing legitimate interests and restrictions on disclosure of personal data with each client’s objective in mind.
The firm’s commercial dispute resolution practice encompasses client representation in intellectual property disputes, contractual disputes, proceedings under sectoral laws, money recovery disputes, insolvency proceedings, liquidation proceedings, consumer disputes. One of the firm’s undoubted strengths is its experienced team of litigators who are equally comfortable appearing as first chair as they are assisting senior counsel. The firm’s attorneys have appeared and argued before the Supreme Court and various High Courts, district courts and tribunals around the country in complex, high stakes mandates with large teams and also standard litigation undertaken to defend or protect a client’s rights.
Awards & Recognition
2024
- Bronze – Firms: enforcement and litigation (India), WTR 1000
2023
- Highly Recommended –Law Firms for Trademark Prosecution and Litigation (India), Leader’s League
- Bronze – Firms: enforcement and litigation (India), WTR 1000
The firm represents operational creditors, financial creditors and corporate debtors before the National Company Law Tribunal and the appellate forum. The firm’s skillset has resulted in unique representations where it seeks to bring nuance in areas of overlap between insolvency law, intellectual property law and competition law.
The firm provides the full range of intellectual property services including litigation, negotiations, prosecution, advisory, strategic protection and enforcement, and IP auditing and invention mining. The firm’s attorneys have played key roles in handling complex trademark, copyright, patent and design disputes, SEP litigation and licensing negotiations, trade secret litigation, anti-counterfeiting campaigns, and advice on the scope and protection of geographical indications and plant varieties.
Copyright
The firm is known for its transactional work and negotiations in media and entertainment, specifically music licensing and film distribution. The firm has also advised on complex copyright disputes revolving around the creation of works and transfer of rights. The firm’s clients include large film and music production companies, mid-sized production studios, advertising agencies, individual artists, publishing houses and authors.
Designs
The firm frequently advises on design filing and litigation in India. The firm has also advised on the interplay and conflict between design and copyright and enforcement of design rights on behalf of clients. The firm has had the opportunity to represent well-known clients in the fashion, automobile, furniture and toy industries.
Geographical Indications
The firm has worked on expansive projects to assist the Indian government with proposed amendments, revised institutional structures and assessing the impact of geographical indications in the country based on the current and suggested legal regime. The firm also provides opinions on the scope of rights of geographical indications registrations. The firm advises institutional and private clients on agricultural goods and processed food.
Patents
The firm handles patent prosecution, licensing negotiations, litigation and alternative dispute resolution. The firm’s attorneys and patent agents work in tandem to develop an in-depth understanding of the invention and this informs the firm’s advice on the right approach for protection and enforcement. The firm’s sectoral experience is wide-ranging and includes large technology-driven innovators such as SEP right holders, automobile and telecommunication companies, educational institutions, start-ups and individual inventors.
Plant Variety Protection
The firm has advised on aspects of registration of novel plant varieties, including advising on complex scenarios which restrict import of the variety into India. The firm’s clients are leaders and innovators in the agribusiness sector.
Trade Secrets
The firm draws from its vast litigation experience to formulate strategies that protect against breaches and, where required, it equips clients with the tools to implement those strategies for swift and effective remedies against disclosure of a client’s trade secrets and confidential information. The firm has acted in matters of corporate espionage, co-founder disputes, potential breaches of employment agreements, and advises on complex protection of technical knowhow and licensing terms among competitors and collaborators.
Trademark
The firm has handled landmark cases related to keywords, non-conventional trademarks (numerical marks, shape marks, certification marks) and co-ownership disputes. The firm also spearheads the protection and management of extensive trademark portfolios on behalf its clients with comprehensive watch services and periodic audits. The firm services clients in a wide range of industries, including aviation, hospitality, gaming, food and beverages, consumer durables, healthcare, agriculture equipment, logistics, retail, fintech, e-commerce, software, renewable energy, FMCG, media and D2C brands.
Awards & Recognition
2024
- Bronze – Firms: prosecution and strategy (India), WTR 1000
- Intellectual Property – Band 4 (India), Chambers Asia Pacific Guide
2023
- IP Boutique Firm of the Year – India IP Awards, Asia IP – Intellectual Property
- Intellectual Property – Band 4 (India), Chambers Asia Pacific Guide
- Highly Recommended –Law Firms for Trademark Prosecution and Litigation (India), Leader’s League
- Technology, Media & Telecoms Firm of the Year – India IP Awards, Asia IP
- Bronze – Firms: prosecution and strategy (India), WTR 1000
2022
- Bronze – Firms: prosecution and strategy (India), WTR 1000
- Technology, Media & Telecoms Firm of the Year – India IP Awards, Asia IP
- IP Boutique Firm of the Year – India IP Awards, Asia IP
2021
- Bronze – Firms: prosecution and strategy (India), WTR 1000
- IP Boutique Firm of the Year – India IP Awards, Asia IP
2020
- Bronze – Firms: prosecution and strategy (India), WTR 1000
- Rising Star Award – India IP Awards, Asia IP
The firm helps clients stay ahead of the curve by establishing guidelines for innovation and protection with an eye on emerging policy and legislative changes. The firm has represented some of the world’s largest companies and Indian e-commerce unicorns on cutting edge issues in AI, online gaming and NFTs and has helped define the contours of direct liability, intermediary liability and compliance with India’s current and proposed IT laws through litigation. The firm regularly engages with government bodies and participates in stakeholder consultations.
Awards & Recognition
2023
- Technology, Media & Telecoms Firm of the Year – India IP Awards, Asia IP
2022
- Technology, Media & Telecoms Firm of the Year – India IP Awards, Asia IP